Your students are talking. Back home, your next intake is listening.
whysdm shows what international students, applicants, parents and agents are saying about your institution, in their own languages, and what to do about it.
We build your institution’s brief before we meet, so you see it before you decide.
An example whysdm brief for a fictional institution.
Your University · International students · Refreshed 1 November
This month at a glance
- Offer holders in India are asking about part-time work rules more than any other topic.
- Agents in one market are advertising visa outcomes the current grant rate doesn’t support.
- Current students’ reviews mention slow replies to enquiries.
Three actions this fortnight
- Publish a part-time work Q&A for India offer holdersby 8 Nov
- Send agents a written correction on visa claimsby 12 Nov
- Reply to recent reviews and publish response timesby 15 Nov
Why are fewer India offer holders accepting this month?
Three reasons recur: post-study work rules, part-time job prospects and visa timing.123
Sound familiar?
An agent is promising visa outcomes you can’t deliver, in a language your team doesn’t read.
Offer holders are comparing you with a competitor in public groups and forums, in their own language.
Your first sign of a problem is the enrolment number, months too late.
whysdm reads the public conversation in students’ own languages, sets it against official data and tells you what to do next.
A brief on your institution, refreshed every month
Every whysdm brief is built for one institution and the markets it recruits in.
See a sample brief- Market by market
- What is driving decisions in each source market, set against Department of Education enrolment data and Department of Home Affairs visa grant rates.
- Three actions a fortnight
- Specific, dated and sourced, so your team knows what to do next.
- Agent conduct
- What agents are telling prospective students about you, with claims that could create compliance risk flagged.
- In their own languages
- Public social media and news in Australia and in students’ home countries, with the original one click away.
- An assistant that cites its sources
- Ask anything about your brief. Every answer links to where it came from.
- Your competitors
- How students compare you with the institutions they also consider.
Your brief exists before you talk to us
We build your brief
From public conversation and official data, before we meet.
We walk you through it
Twenty minutes, on your own institution, with your questions answered live.
It refreshes every month
New findings, three actions a fortnight, and a review each quarter.
For universities
Your allocation is set. Filling it with students who enrol and stay is the job.
For colleges and education groups
Every intake depends on agents and reviews in markets you can’t visit often.
Your dashboards show what. whysdm adds the why.
Bring whysdm into the AI assistants, dashboards and systems your teams already use, through MCP or API.
bring your hardest question
We’ll answer it live on a call.
- Structured insight
- by default
- Redacted excerpts
- only if you opt in
- Raw content
- gated to enterprise customers
Excerpts and raw content about anyone under 18 are never shared.
Talk to us about integrationPricing
Twelve months, billed quarterly. Australian dollars, ex GST.
College
A$1,500a month
One city. Five named users.
Multi-campus college
A$2,500a month
Two or more cities, or VET and higher education. Five named users.
University
FromA$5,000a month
Banded by international student allocation. Ten named users.
Included in every plan:
- Monthly brief refresh
- Three actions a fortnight
- Agent conduct
- The assistant
- Onboarding
- A quarterly review
Founding partners save at least 30 per cent in their first year and can leave at the end of month three. Open to the first five universities and ten colleges, until 31 January 2027.
See your institution’s reportBuilt for institutions that answer for their data
- Public sources and official data only.
- Private individuals are counted, never named.
- You share no student data with us.
- ISO 27001 certification pathway commenced with a JAS-ANZ accredited certification body.
Made by Chatstat
whysdm is made by Chatstat, an Australian AI company based in Brisbane. Chatstat won the Government, Education & Not-For-Profit category of the AFR Most Innovative Companies in 2025 and 2026.
Questions
Is this monitoring our students?
No. whysdm reads what people have chosen to publish publicly, counts people without naming them, and never asks you for student data.
What do we need to give you?
Nothing. Your brief is built from public conversation and official data.
Which languages and platforms do you cover?
The languages your students, parents and agents use, across public social media and news in Australia and in their home countries. Your walkthrough shows the coverage for your markets.
How do we know a finding is right?
Every finding links to its source, and the original-language post is one click away.
How quickly can we start?
Your brief is built before we meet. Onboarding takes an hour.
Can we leave?
Founding partners can leave at the end of month three.
Who is behind whysdm?
Chatstat Pty Ltd, an Australian company based in Brisbane.
See your institution’s report
Tell us who you are. We’ll build your brief if we haven’t already, and walk you through it in twenty minutes.
See your institution’s report